How To Pronounce Associate

The stress in associate moves depending on how the word is used.

Noun, adjective. It is /əˈsəʊ.si.ət/ or /əˈsəʊ.si.ɪt/ in British English and /əˈsoʊ.ʃi.ət/ in American English with the main stress on the second syllable, as in “a business associate”.

Verb. It is /əˈsəʊ.si.eɪt/ in British English and /əˈsoʊ.ʃi.eɪt/ in American English with the main stress on the second syllable, as in “to associate”.

Slashes / / show the phonemic transcription, the sounds that change meaning. Square brackets [ ] show the phonetic transcription, with the finer detail of how the sounds are actually made.